You think the concept itself is lame? Really? As I see it the concept is to have an aesthetically appealing, neat & tidy, inside-workings-viewable hive mounted through a window space in an urban environment. Honey on tap, even. Sweet! As a concept this seems pretty nifty.
The widget pictured, though, via which this concept is supposedly to be achieved, now that does seem lacking in all sorts of ways. So much so that I wonder if this is a spoof of some sort. If it is not a spoof then I wonder how many former childhood owners of Ant Farms will buy these Danish Modern style urban beehives without thinking it through and then how many lawsuits will result when it all go terribly awry.
Messy and stinky at the least, I'd think, with stings galore possible.